It started out like any other day on the road—cruising through Santa Monica to visit a few of my favorite specialty store accounts. I first stopped by Fred Segal, Rocks & Silk to present our new Summer Collection. This extension to the classic Fred Segal “world’s first jean store” houses jewelry, bags, accessories, silky pj’s, swimsuits, and undies—including the famous Hanky Panky. The buyers were extremely receptive to the new color palette and fashionable prints for the Summer season, and were eager to get them in the store as soon as possible!
After that, I hopped into my car and rushed off to visit my next account, The Rare Earth, a two and a half hour drive away to the beautiful beach town, Del Mar. It was another typical appointment, where I was scheduled to meet with the buyer to present our newest collection and answer any Hanky Panky related questions.
The store was absolutely packed and my buyer was pulled onto the floor to help with sales…however I did not mind the wait. This gave me the opportunity to do a little market research by listening to customers.
While walking around the store, I spotted an older woman staring longingly at a beautiful silk dress while her daughter was in the fitting room. After some convincing, the sales girl finally got her to try on the dress and when she came out one thing immediately came to my mind—holy VPL! While the form fitting dress was stunning on, her visible cotton bikini panty lines were ruining the entire look.
Hanky Panky sales rep to the rescue!
The women had obviously never heard of a thong, so I handed her an original rise buttercup Hanky Panky thong to try on (as to not scare her with a neon purple or leopard panty). Needless to say, she had an undergarment revelation.
It is not often that you meet a woman in Southern California that has never heard of a thong, but I felt accomplished after converting yet another woman into a Hanky Panky lover.
Another successful day as a Hanky Panky Sales Rep!