Design Revolution

The Hanky Panky thong revolutionized the thong market. They did an amazing thing by creating a thong that looks really pretty and is amazingly comfortable.—Hope Greenberg, former Fashion Director of Lucky Magazine

What I loved most about working at the Hanky Panky Panty Bar last winter was hearing what customers had to say about our products. For every five women who stopped by our pop-up store in Grand Central Terminal to tell me that they wear Hanky Panky thongs seven days a week, I met a self-proclaimed Thong Skeptic. “I don’t wear thongs,” she might start out by saying. “What else do you have?”

I sympathize with the Thong Skeptic. The first time I saw a G-string, at a girlfriend’s house in high school, I was shocked to the core. And when I finally recovered 10 years later and bought my first thong—an Italian mesh style made by a Hanky Panky competitor—it was just another, unwelcome lesson in “beauty is pain (or at least mild discomfort).” Like the best evangelists, I was once an unbeliever.

So how could I, in good faith, encourage customers to try our thong? Well, Hanky Panky’s answer to Thong Skepticism is to let the product speak for itself. And to me and the millions of other women who wear Hanky Panky thongs, the message came through loud and clear: this thong really is different from others on the market.

The Hanky Panky Signature Lace Original Rise Thong (Style No. 4811), currently available in 55 colors. Shown here in Pretty in Pink. Also available in Plus and Petite sizes.

The Hanky Panky Signature Lace Original Rise Thong (Style No. 4811), currently available in 55 colors. Shown here in Pretty in Pink. Also available in Plus sizes.

Let’s address the roots of Thong Skepticism.

First, the “Thongs are something women wear to please men, and I’m not a sex object” argument. The first Hanky Panky thong was made by working women for working women. What better way to encourage the men we work with at the office to hear what we say, instead of just seeing how we look, than to avoid visible panty lines that draw attention to our bottoms? And there is freedom in less fabric. If your thong is as comfortable and well-designed as ours is, it is one less piece of clothing to tug, pull and adjust throughout the day, freeing your mind to focus on your work and other substantive pursuits. Finally, since when are we what we wear? And wasn’t there a sexual revolution in the last 50 years?

Second, the “Thongs are for skinnier women, not me,” argument. The wide, V-shaped waistband of the classic Hanky Panky thong is flattering to women of many shapes and sizes, creating curves where God forgot to endow them and a smooth, hourglass silhouette for us lucky ladies with hips. Our Original Rise Thong fits pant sizes 4-14, and our Plus Size Original Rise Thong fits pant sizes 14-24.

Our Plus Size Original Rise Thong fits pant sizes 14-24, and creates a flattering, hour-glass silhouette on women with curves.

Our Plus Size Original Rise Thong fits pant sizes 14-24, and creates a flattering, hour-glass silhouette on women with curves.

Finally, the “There’s no way a thong can be comfortable” argument. Hanky Panky’s Signature Lace is remarkably soft, not scratchy as lesser-quality laces often are. “It’s like lace butter,” commented one personal shopper.  Our lace has enough elasticity to be truly one size fits most, but doesn’t pinch or bind your skin.

As an experiment, I asked four women in my inner circle, none of whom had previously worn a Hanky Panky thong, and two of whom were Thong Skeptics, to give our Original Rise Thong a try. Here is what they said:

Occasionally, when I’m wearing something fairly tight or slinky, I wear a thong but not once have I found it comfortable. This one was indeed different. At 5’ tall and 101 lbs, I was skeptical about a one size fits all product. Lo and behold, this one fit fine and was immediately comfortable, feeling soft and almost nonexistent. Miracle of miracles! Anonymous, NYC

The Hanky Panky thong is truly, surprisingly comfortable. The beautiful cappuccino color helped to win me over. I’m well on my way to being a convert. —Suzanna, New York City

 At first glance I realized the thong runs “one-size fits all”.  I was skeptical and assumed that there was no way this could work. Happy to say, I was wrong and it was a perfect fit. The visually appealing, soft stretchy lace material lies flat so there are no visible lines to deal with and the side bands are wider so they fall seamlessly on your hips. No rising up nor rolling down with movement. You also avoid that permanent wedgie feeling which is a plus! There is nothing sexy about pulling a thong wedgie, it’s disturbing and quite frankly unsanitary. eeewww. I’m currently wearing my first pair of Hanky Pankys and not once have I had to adjust nor have I secretly wished I was going “commando.” —Happy with Hanky Panky, NYC

If I were going to wear a thong, this is the one I would choose. It was more comfortable than anticipated. —Anne, Fairfield, CT

-Clara

About Hanky Panky

In 1977, designer Gale Epstein created a hand-made lingerie set for her friend, Lida Orzeck, crafted out of embroidered handkerchiefs. The original designs were the inspiration for the company name, Hanky Panky. Blending traditional with modern glam looks, Hanky Panky is a fashion favorite of countless celebrities.
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