Passionate followers of Hanky Panky’s comfort and fit are all over North America. We know this to be true by the copious amounts of thongs that are purchased each week in the United States and Canada. Europe has been catching on for quite some time now and spreading throughout the continent. There has been one country that has repeatedly refused to bid Hanky Panky welcome until now: France, or should I say, Paris.
Maria Boutique in Cannes has always embraced Hanky Panky. The many tourists and locals in Cannes flock to her store to stock up on the world’s most comfortable thong®, especially in our “Riviera Fling” print and bright neons from our Spring collection.
Paris, however, has been an ongoing challenge. The comments from Parisian shop owners are always the same. “Where is the matching bra?” “Parisian women don’t like to wear strings.” “American lace?” “Made in America? “
Hanky Panky receives a multitude of requests each month. “Where can I buy Hanky Panky in France?” Sure, there are a lot of Americans living abroad but the locals are starting to catch on, as well.
They visit the United States and inevitably after seeing this unique rolled thong in all of the best stores they visit, they are told they must try it. So, they do and since they are newcomers to the brand, they buy just one. They return to their native France and want to buy more and then, the frustration begins. Up until now, we had to send all of the Parisians to Maria Boutique in Cannes or to Net-A-Porter, but now they can find Hanky Panky at La Boite a Bas on Rue Boissy d’Anglas near Hermès and the faubourg Saint Honoré.
La Boite A Bas will be carrying a beautiful range of the 4911 in Hanky Panky’s best selling neutrals and latest fashion colors. Hanky Panky’s boyshort is also a French favorite and La Boite a Bas will have a selection of colors and sizes for all of those Parisians who do not want to wear Le String.