On the heels of the recent successful launch of customization on its website, Hanky Panky has partnered with The Collegiate Licensing Company (CLC), a division of IMG Worldwide, to create a co-branded collection of lingerie. For the preliminary launch, logos and colors of seven colleges are featured on Hanky Panky’s most popular items, including thongs, boyshorts and camisoles. The schools featured in the initial launch include: Auburn University, The University of Alabama, Louisiana State University, University of Florida, University of Georgia, University of South Carolina, and University of Illinois.
“Women are as fiercely loyal to their Hanky Panky brand undies as college students are to their schools. Our collegiate program perfectly combines these allegiances,” said Lida Orzeck, Hanky Panky CEO.
A selection of Hanky Panky tops and bottoms premiered with each school’s iconography applied in rhinestone crystals. Every college’s official colors act as a backdrop to the logos.
“Our client institutions in the program are looking forward to a successful launch of this new licensee,” said Scott Bouyack, Vice President of Apparel Marketing for The Collegiate Licensing Company.
The collection is available at www.hankypanky.com and various stores surrounding the participating schools. Prices range from $25 to $52.