Dear Hanky Panky,
I had the pleasure of meeting Lida last month at a work event where she was the keynote speaker, and she encouraged me to share my story on the Thong Diaries. Here goes….
My sisters and I have always been HUGE Hanky Panky fans. I know there are a lot of people like us out there, but we are hands down the biggest fans and between the three of us, we probably own every single color and pattern of Hanky Panky ever made (almost). We are such fans, that my sister Sarah requested for her birthday, tongue and cheek, some new Hanky Panky thongs.
Being a broke college student at the time, I figured this would be a great luxury for her to receive. I started brainstorming clever ways to make the gift a bit more special and personal. A light bulb went off in my head when I remembered that my favorite lingerie store in Boston, French Dressing, was offering a “panty of the month” promotion for Valentine’s Day a few years back. Using this concept as inspiration, I created a “Hanky Panky of the Month Club” gift certificate that I gave to Sarah for her birthday. Every month, for six months, my sister would receive a brand new Hanky Panky thong.
I started in the summer with a pair of nautical-themed stripes and each month Sarah got a special wrapped package from me with a seasonally appropriate pair of undies and often fun sayings. We rounded out December with a red pair with a green waistband for the holidays.
I’m not sure who enjoyed it more–me or Sarah! Shopping for the thongs each month was so much fun, and I could barely wait for Sarah’s reaction when she would receive her new pair! This is a great gift idea, and I would even encourage Hanky Panky to try something like this for customers, and friends/relatives/significant others of Hanky Panky fans. I know that my boyfriend would be forever grateful for this type of a gifting option :-)
Thanks Lida for your great business practices and outstanding product! You are an inspiration to all women and business owners!
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