Even a cursory glance at the Philanthropy page on hankypanky.com will tell you two important things about Hanky Panky. One, we have a whole lotta heart for women and young people (and veterans, artists, animals and the environment, in no particular order). And two, we are as savvy about giving as we are about intimate apparel.
Case-in-point: Hanky Panky was a proud sponsor of The Pink Agenda‘s 7th annual gala, which took place earlier this month at the IAC Building on 18th Street & 11th Avenue in Manhattan.
The gala is one of the two major fundraising events that The Pink Agenda, a public charity, holds every year to raise money for breast cancer research and care. In addition to providing monetary support, Hanky Panky donated several pairs of its beloved Signature Lace Low Rise Thong, in three winning shades of pink. The thongs made up part of an “Uptown Girl” goody basket that was auctioned at the gala. In total, The Pink Agenda raised more than $250,000 at this year’s gala.
With hundreds of nonprofits in the United States dedicated to raising money for breast cancer research, patient care and public awareness, why did Hanky Panky choose to support The Pink Agenda?
For starters, The Pink Agenda focuses on engaging young professionals in the fight against breast cancer. Founded by three young women with diverse professional experience in finance, government, legal marketing and advertising, TPA is keenly aware of what young professionals can offer the cause: disposable income and, equally important, networking and other practical skills that make them excellent volunteers and fundraisers. TPA’s target audience makes them a natural partner for Hanky Panky, for whom professional women are a key customer. Hanky Panky’s classic thong and lace tops were designed in the mid-1980s with working women in mind (see our post on “Layering with Lace“), and the brand is still wildly popular among professional women of all ages today.
The Pink Agenda also spends their money wisely. TPA’s research grants fund clinical and/or translational breast cancer research projects vetted by The Breast Cancer Research Foundation’s board of scientific advisors, and their direct care grants fund a treatment program at the Dana-Farber Cancer Institute in Boston, Massachusetts that is specifically tailored to young women with breast cancer.
Finally, The Pink Agenda hits the ball out of the park when it comes to financial efficiency, no small feat in the nonprofit world. A review of TPA’s 2012 Form 990 shows that, in that year, more than 90% of their expenditures were program-related, an all-volunteer staff kept their administrative expenses to less than $1,000/year, and TPA’s fundraising expenses were reasonable in proportion to their total contributions.
All in, Hanky Panky is very proud to support The Pink Agenda.