Always a lady about town, our CEO and co-founder, Lida Orzeck, recently had the honor of attending A Celebration of Ziegfeld’s Midnight Frolic. The event was to celebrate the 100th Anniversary of the legendary Ziegfeld Midnight Frolic (you may know that we are fans of things Ziegfeld as we launched a collection inspired by them in 2016).
This year, The Ziegfeld Club, Inc. and Disney Theatrical partnered for an exhibition of unique Ziegfeld memorabilia, which was on display at the New Amsterdam Theatre. The displayed items ranged from Midnight Frolic posters, promotional fans (given to ushers at the start of each frolic) to Frolic table knockers. Laurie Sanderson, the Executive Director of the The Ziegfeld Follies, explained during her introduction the origin of the term knockers (now, a slang term for breasts). They were used at tables for the audience to bang as a sign of approval. Learn something new every day!
My personal favorite from the program: a gold purse and pendant from one the of the Ziegfeld Follies’ major stars, Lillian Lorraine, who was a bit of a cause célèbre back in the day and a mistress of Ziegfeld himself. The highlight of the event was a runway show of four exquisite original Ziegfeld Follies costumes!
Speaking of the Ziegfeld Follies and midnight frolicking, we have a show-stopping new Ziegfeld-inspired line launching for Fall 2017 in our Hanky Panky After Midnight® collection.
Our collaboration with the Ziegfeld Follies began as a way to support The Ziegfeld Club, a charity committed to honoring the memory of Florenz Ziegfeld Jr. and the women of the Ziegfeld Follies, while helping women to pursue and sustain careers in the performing arts. Laurie Sanderson noted the importance of the partnership as it not only shows the greatness and glory of the 20th century Ziegfeld Follies, but also reinvents and contemporizes what Ziegfeld is in the 21st century. If you are interested in supporting, please visit here.
And without further ado, here is a preview of what is to come next season:
Inspired by the shimmering sequined costumes of Ziegfeld’s legendary showgirls, the Starlet collection is made from ultra-sheer tulle, embellished with iridescent rainbow foiled floral embroidery and black accents.
The Showgirl collection features soft stretch tulle trimmed with sexy and playful venise lace fringe—perfect for a shake and shimmy around your boudoir.
Inspired by the many feathered Ziegfeld costumes, the Queenie collection features a (bird-friendly) feathered pattern in bold purple and black cross-dyed lace.
The new Josephine bodysuit is a sequined revamp of last year’s best-selling (reversible!) style. Wait ’til you peep the other side when the collection fully launches this Fall!