Bring Your BFF to Celebrate Our BFFs!

Hanky Panky 40th Anniversary Giveaway

Click Here to Enter!

We’re turning 40 and we would love for you to celebrate with us! So we are giving away a prize to make that happen for one lucky winner and their best friend. The prize will include:

– a $1500 gift card to apply towards transportation to NYC
– 2 nights at a luxury hotel in the Meatpacking District
– 2 tickets to our 40th Anniversary Gala held at the High Line

We are not only celebrating 40 years of Hanky Panky, but also 40 years of best friends in business and life (a friendship that has outlasted fashion trends and so much more  😉).

The Beginning of a Beautiful Friendship

In 1966, a Barnard student named Marilyn, in the spirit of making new friends but keeping the old, introduced her college friend, Lida to her childhood friend from St. Louis, Gale. And that was how it all started. Initially friends-in-law, Gale and Lida hit it off, became best friends in their own right, and took their friendship to the next level to make history.

Gale & Lida, Hanky Panky founders & BFF in the 1970s

Gale & Lida in the 1970s

Fast-forward about 10 years, when Gale designed a lingerie set made from embroidered handkerchiefs for Lida’s birthday present. Lida absolutely adored the gift. From there, Lida and Gale went into business together to bring their original and unique idea for hanky lingerie to a larger audience.

Of course, they lived in the same building, because who wants to be too far away from their bestie? So, while getting the concept off the ground, they would meet in between their respective floors and hold “stairwell summits” to discuss business. For the first year, Gale, a designer by day, became an entrepreneur by night, while Lida dedicated herself full-time to their burgeoning business.

Their workspace consisted of a 475 sq foot studio with a foldout table in midtown Manhattan. During the day, Lida would write orders at the table. Once Gale showed up at night, they would unfold the table and lay out patterns, cut fabric, etc. to prepare the orders. Gale managed the creative end and Lida oversaw the business side, each giving their input on the other’s area. That is how it has gone until this day!

Drive, determination, vision and a strong partnership got them and all of us, the Hanky Panky crew, to 40 years. Lida describes it as the foundation to their success: their similarities in personality that drew them together some 50 years ago combined with their contrasting strengths that complement each other’s.

And whatever happened to Marilyn, who introduced them? She moved across the country and began her own company with her partner. Their story is one of successful adventures in friendship for everyone. Yay! So fittingly, we want to give the opportunity to two friends to embark on their own adventure in NYC!

Hanky Panky Lingerie c. 1980s

Hanky Panky Lingerie c. 1980s

That’s What Friends Are For

Now that we’ve told you a little about the history of Hanky Panky’s BFFs, here’s a little more information about what we have in store for you and your BFF at our swanky soiree. The big bash will be a garden party at an illustrious event space in the High Line, New York’s elevated park. You will get to say cheers to 40 years with the Hanky Panky team, editors, bloggers, influencers, VIPs and other notable personalities. Our founders, Lida and Gale will also make an appearance and you will have a chance to meet the ladies behind the lace! At the end of the night, walk a way with a goody bag and good times.

Gale and Lida celebrating Hanky Panky's 35th Anniversary

Gale & Lida celebrating Hanky Panky’s 35th Anniversary

We are giving you three weeks to enter. So enter now to be that amazing friend who gifts you and your BFF an unforgettable experience! After all, that’s what friends are for!

Hanky Panky Cross Dye & Signature Lace

You & your BFF in the hotel bathroom


About Hanky Panky

In 1977, designer Gale Epstein created a hand-made lingerie set for her friend, Lida Orzeck, crafted out of embroidered handkerchiefs. The original designs were the inspiration for the company name, Hanky Panky. Blending traditional with modern glam looks, Hanky Panky is a fashion favorite of countless celebrities.
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