For an inside view on the dynamic duo behind Hanky Panky, check out this recent article on Forbes.com: “How The Women Behind Hanky Panky Launched A Brand That Sells An Average Of One Panty Per Second.”

“Our entire angle was comfort and colors,” Gale Epstein, Hanky Panky’s co-founder, Creative Director and President, told Forbes.com.

Of Hanky Panky’s signature thong—the 4811 and it’s little sister, the 4911—co-founder, Creative Director and President Gale Epstein, said:

When we first introduced the thong in 1986 it was considered a very risqué piece. There were thongs out there—not that many—and none of them were comfortable. So our entire angle was comfort and colors. It was still considered a sexy piece for many years, but as pants became tighter and women were concerned about VPL, it became an everyday piece.

For more on women entrepreneurs and luxury lifestyle brands, follow Vivienne Decker on Forbes.com.