Throngs of Thongs

Hanky Panky’s 34th annual Sample Sale was a smashing success!

Thong Board @ Hanky Panky's 34th annual NYC Sample Sale

Shoppers at Hanky Panky’s 34th annual NYC Sample Sale ordered their favorite thongs from the Thong Board, choosing from over 60 colors and prints. Photo courtesy of Vox Media, Inc. and

For our customers, it was like being a kid in a candy shop: a gluttonous feast of thongs, panties, bras, camisoles and nighties in more than 60 vibrant colors and patterns on the softest stretch lace, cotton and modal, all for significantly below the retail price. Mothers and daughters, princesses and Riot grrrls, all found treasures to take home. (To sign-up for email notifications about our 2015 Sample Sale, please email us at

For the company, the Sample Sale has always been about the customer. Hosting a three-day sample sale in Manhattan’s Chelsea neighborhood is not cheap, especially when you go to the lengths that we do to provide a good customer experience with an organized and well-stocked sales floor manned by knowledgeable staff. So when the prices are this low, you gotta figure the Sample Sale is about more than just dollars and cents. When I asked co-founder and President Gale Epstein about this last year, she said to me: “We really do it for our customers.” This year, co-founder and CEO Lida Orzeck, who worked behind the cash register at the Sample Sale for three days running, told me that our customers’ pleasure in being able to snag more of the lingerie they love was “palpable.” Lida, Gale, our designers and manufacturing staff also value the chance to speak face-to-face with the women who wear Hanky Panky, and hear what they have to say about the product.

Thong Board at Hanky Panky's 34th annual Sample Sale in NYC

Today, Hanky Panky’s annual Sample Sale in NYC draws thousands more shoppers than our first sample sale did in 1980, but some things never change: it’s still a treat for our customers.

For me, an incidental but important benefit of the Sample Sale was bonding with colleagues. Other companies host parties at fancy restaurants or send employees on executive retreats to boost morale and cooperation. Here at Hanky Panky, we all pitch in once a year at the Sample Sale to pick & pack thong orders, restock boyshort bins, advise brides-to-be and their maids on bridal lingerie, and, following our CEO’s lead, work the cash register. By some magic that feels unique to this smaller underwear company, the simple pleasure of a job well done, for our customers and each other, is all we need to keep the pep in our step.


About Hanky Panky

In 1977, designer Gale Epstein created a hand-made lingerie set for her friend, Lida Orzeck, crafted out of embroidered handkerchiefs. The original designs were the inspiration for the company name, Hanky Panky. Blending traditional with modern glam looks, Hanky Panky is a fashion favorite of countless celebrities.
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