Why Hanky Panky Supports The Pink Agenda

Hanky Panky is a proud supporter of The Pink Agenda

October is Breast Cancer Awareness Month. Through the end of October, save 20% on select pink styles on hankypanky.com. Hanky Panky was one of the sponsors of The Pink Agenda’s 2014 fundraising gala.

Even a cursory glance at the Philanthropy page on hankypanky.com will tell you two important things about Hanky Panky. One, we have a whole lotta heart for women and young people (and veterans, artists, animals and the environment, in no particular order). And two, we are as savvy about giving as we are about intimate apparel.

Case-in-point: Hanky Panky was a proud sponsor of The Pink Agenda‘s 7th annual gala, which took place earlier this month at the IAC Building on 18th Street & 11th Avenue in Manhattan.

IAC Building

The Pink Agenda’s 2014 gala was held in a building that itself testifies to what human ingenuity can achieve when it’s backed by money. Designed by Frank Gehry and completed in 2007, the IAC Building is a dream realized – stacked glass helices that should not stand up, but somehow do, and create space and light in the midst of a concrete jungle. Photo courtesy of The Pink Agenda.

The gala is one of the two major fundraising events that The Pink Agenda, a public charity, holds every year to raise money for breast cancer research and care. In addition to providing monetary support, Hanky Panky donated several pairs of its beloved Signature Lace Low Rise Thong, in three winning shades of pink. The thongs made up part of an “Uptown Girl” goody basket that was auctioned at the gala. In total, The Pink Agenda raised more than $250,000 at this year’s gala.

"Uptown Girl" pack auctioned at The Pink Agenda's 7th Annual Gala

Hanky Panky, Louboutin, and other coveted brands donated goodies for an “Uptown Girl” pack that was auctioned at The Pink Agenda’s 7th Annual Gala. Photo by Michael Blanchard, courtesy of The Pink Agenda.

With hundreds of nonprofits in the United States dedicated to raising money for breast cancer research, patient care and public awareness, why did Hanky Panky choose to support The Pink Agenda?

For starters, The Pink Agenda focuses on engaging young professionals in the fight against breast cancer. Founded by three young women with diverse professional experience in finance, government, legal marketing and advertising, TPA is keenly aware of what young professionals can offer the cause: disposable income and, equally important, networking and other practical skills that make them excellent volunteers and fundraisers. TPA’s target audience makes them a natural partner for Hanky Panky, for whom professional women are a key customer. Hanky Panky’s classic thong and lace tops were designed in the mid-1980s with working women in mind (see our post on “Layering with Lace“), and the brand is still wildly popular among professional women of all ages today.

The Pink Agenda's founders

The three women who founded The Pink Agenda in 2007 (left to right): Liana Douillet Guzman, Jaquelyn Scharnick and Marisa Renee Lee. Photo by Michael Blanchard, courtesy of The Breast Cancer Research Foundation.

The Pink Agenda also spends their money wisely. TPA’s research grants fund clinical and/or translational breast cancer research projects vetted by The Breast Cancer Research Foundation’s board of scientific advisors, and their direct care grants fund a treatment program at the Dana-Farber Cancer Institute in Boston, Massachusetts that is specifically tailored to young women with breast cancer.

Giuliana Rancic, E! News anchor and founder of Fab-U-Wish.

The Pink Agenda also supports FAB-U-WISH, an initiative established by breast cancer survivor and E! News anchor Giuliana Rancic. Photo by Michael Blanchard, courtesy of The Pink Agenda.

Finally, The Pink Agenda hits the ball out of the park when it comes to financial efficiency, no small feat in the nonprofit world. A review of TPA’s 2012 Form 990 shows that, in that year, more than 90% of their expenditures were program-related, an all-volunteer staff kept their administrative expenses to less than $1,000/year, and TPA’s fundraising expenses were reasonable in proportion to their total contributions.

All in, Hanky Panky is very proud to support The Pink Agenda.


About Hanky Panky

In 1977, designer Gale Epstein created a hand-made lingerie set for her friend, Lida Orzeck, crafted out of embroidered handkerchiefs. The original designs were the inspiration for the company name, Hanky Panky. Blending traditional with modern glam looks, Hanky Panky is a fashion favorite of countless celebrities.
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